On September 6, 2024, Amadeus master class took place in Batumi, co-organized by Bank of Georgia Business and Tourister. The event brought together representatives of the hotel industry, offering them valuable insights and practical advice on the future of digital business development within the hospitality sector.

The master class was expertly led by Joy Ghosh, head of commercial, hospitality, Indian Subcontinent, Middle East, Africa and Turkey. Amadeus, a global leader in the travel industry, specializes in innovative technology and payment solutions, catering to diverse sectors such as airports, rail, and hotels.

During the session, Joy Ghosh addressed several critical topics, emphasizing the following four key areas essential for driving hotel success in the digital age:

• Data Analysis: Leveraging data to make informed, strategic decisions.
• Targeted Marketing: Implementing well-structured marketing campaigns that resonate with your audience.
• Optimized Websites: Ensuring a smooth and user-friendly online presence.
• Price Stability: Maintaining competitive and consistent pricing strategies.

For those eager to explore more on these and other compelling topics, we invite you to join us for further discussions at Tourister 2024, taking place on December 6-7 at the Hilton Batumi.